Natural Magic!

The American Sheep Industry is updating their American wool logo – and  the effort to rebrand wool as “Natural Magic.”  With the new look of American wool unveiled earlier this year, marketing efforts are shifting toward the development of a new website and social media outlets that will spotlight the benefits and quality of American wool.


100% American grown Merino wool – beautiful

ASI Wool Council Chair Ken Wixom of Idaho said,”I’ve been in the sheep and wool business for a long time, but this is one of the most exciting times I can remember.  We have an opportunity to show consumers just how beneficial wool can be when used correctly in everything from clothing to blankets.”


A beautiful 100% wool Pendleton blanket, made in America

One group that already understands the valued of American wool is the U.S. military.  More than $20 million in new (wool) fabric agains existing fabric contracts.  The U.S. Army is also conducting a major field test of American wool this winter, and will consider additional use of the fabric based on the outcome of those tests.

This is fine news for the wool producers of America.



Pure Merino wool bicycling socks, made in America



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